Brandjam

by Gobe, Marc

Mark Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world’s top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. His company (www.dga.com) has created breakthrough, emotionally driven brand design strategies for such clients as Coca-Cola, AOL, IBM, Estee Lauder, Starbucks, Gillette, Air France, Abercrombie & Fitch, Victoria’s Secret, Godiva, and Danone. Gobe, the winner of several international design awards, lives in New York City.

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Brandjam: Humanizing Brands Through Emotional Design.

by Gobe, Marc

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