Search Results: typographic directions advertising directions 4 by gottschall edward m

Art Directions Book Co., New York, 1964. 11" X 8.5" in illustrated hard covers. This is a reproduction proof of the book with signature boxes in the first few pages, apparently for appropriate individuals to inspect and sign off. Inside front and back covers [ONLY] tanning. Otherwise, NEAR FINE condition. 279pp.. Special Edition. Hardcover. Near Fine/No Jacket.

New York, Art Directions Book Co., 1964.. 280pp. 4to. Original cloth in dustwrapper, slightly edgeworn with some small tears. Booksellers sticker to front pastedown. A very good copy.

Art Directions Book Co, 1964. Hardcover. Very Good. Proof copy of the book with signoff initials. Internal text appears unmarked. Some edge wear, particularly around the head and tail of spine. The book includes articles from a number of authors and traces the developement of advertising typography from the Bauhaus period to the early 1960's. Typography is seen through the lens of a number of fields (advertising, direct mail, promotion, editorial, book publishing,etc). Contributors include Freeman Craw, Hal Zamboni, Mahlon Cline, Edward Gottschall, Aaron Burns, Klaus Schmidt, Robert Pliskin, Bob Jones and others. Indices. Advertisements. 278p.

New York: Art Direction Book Company, 1964. First edition. Hardcover. Very Good/very good. Hardbound quarto in dustwrapper. 279 pp. Profusely illustrated in black and white. An important text on typography. Very good condition in photo-illustrated boards in a very good unclipped dustwrapper. Small prior ownership bookplate afixed to the front pastedown.

Art Directions Publishing-, 1964. Hardcover/ pub. 1964/ Gd.+ condition/277 pages- Reveals the thinking behind- and the execution of- the most effective typography of the early 20th century. An analysis of the typography in all fields. ..advertising, direct mail, promotion, editori al, book publishing, records, etc. (E13126). Hard Cover. Good.