The Business of Influence: Reframing Marketing and PR for the Digital Age
by Philip Sheldrake
- Used
- good
- Hardcover
- Condition
- Good
- ISBN 10
- 0470978627
- ISBN 13
- 9780470978627
- Seller
-
Chester, United Kingdom
Payment Methods Accepted
About This Item
UK: John Wiley & Sons, 2011. Hardcover. Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
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Details
- Bookseller
- Lady Lisa's Bookshop (GB)
- Bookseller's Inventory #
- 29198
- Title
- The Business of Influence: Reframing Marketing and PR for the Digital Age
- Author
- Philip Sheldrake
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0470978627
- ISBN 13
- 9780470978627
- Publisher
- John Wiley & Sons
- Place of Publication
- UK
- Date Published
- 2011
Terms of Sale
Lady Lisa's Bookshop
If not satisfied, communicate within 7 days for a full refund.
About the Seller
Lady Lisa's Bookshop
Biblio member since 2006
Chester
About Lady Lisa's Bookshop
Lady Lisa's Bookshop. I specialise in modern secondhand non-fiction books. I also have amounts of fiction and out of print books, used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide.
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