![Youtility: Why Smart Marketing Is about Help Not Hype](https://d3525k1ryd2155.cloudfront.net/f/666/846/9781591846666.RH.0.m.jpg)
Youtility: Why Smart Marketing Is about Help Not Hype
by Baer, Jay
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 1591846668
- ISBN 13
- 9781591846666
- Seller
-
Leominster, Herefordshire, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
The difference between helping and selling is just two letters If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Bedlam Books & Music
(GB)
- Bookseller's Inventory #
- 013573
- Title
- Youtility: Why Smart Marketing Is about Help Not Hype
- Author
- Baer, Jay
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 1591846668
- ISBN 13
- 9781591846666
- Publisher
- Portfolio
- Place of Publication
- New York
- Date Published
- 2013
- Pages
- 240
- Keywords
- Business, Marketing.
Terms of Sale
Bedlam Books & Music
About the Seller
Glossary
Some terminology that may be used in this description includes: