Skip to content

Youtility: Why Smart Marketing Is about Help Not Hype

Youtility: Why Smart Marketing Is about Help Not Hype

Stock Photo: Cover May Be Different
Click for full-size.

Youtility: Why Smart Marketing Is about Help Not Hype

by Baer, Jay

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
1591846668
ISBN 13
9781591846666
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Leominster, Herefordshire, United Kingdom
Item Price
€11.88
Or just €10.69 with a
Bibliophiles Club Membership
€23.89 Shipping to USA
Standard delivery: 5 to 15 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Portfolio, 2013. Hardcover. Very Good. Slight rubbing to edges otherwise in very good condition. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.

Synopsis

The difference between helping and selling is just two letters   If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”   Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.   Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
Bedlam Books & Music GB (GB)
Bookseller's Inventory #
013573
Title
Youtility: Why Smart Marketing Is about Help Not Hype
Author
Baer, Jay
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
1591846668
ISBN 13
9781591846666
Publisher
Portfolio
Place of Publication
New York
Date Published
2013
Pages
240
Keywords
Business, Marketing.

Terms of Sale

Bedlam Books & Music

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Bedlam Books & Music

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2017
Leominster, Herefordshire

Glossary

Some terminology that may be used in this description includes:

Edges
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
tracking-