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Winning Decisions: Getting It Right the First Time
by Russo, J. Edward; Schoemaker, Paul J.H
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0385502257
- ISBN 13
- 9780385502252
- Seller
-
Fairfax Station, Virginia, United States
776 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
J. EDWARD RUSSO, PH.D., is a Professor of Marketing and Behavior Science at Cornell University’s Johnson Graduate School of Management. He has served as an adviser to such companies as Boeing, Eli Lilly, General Motors, Harris Bank, and SmithKline Beecham. Russo is also actively involved in the study and application of leading-edge decision technologies to real-world problems and is a frequent speaker in executive decision programs. He is the co-author, with Paul Schoemaker, of Decision Traps . He lives with his family in Ithaca, New York. PAUL J. H. SCHOEMAKER, PH.D., is the founder and Chairman of Decision Strategies International and Research Director of the Mack Center for Technology and Innovation at the Wharton School. He has consulted with about a hundred organizations, including a two-year sabbatical with Royal Dutch/Shell’s scenario planning group in London. Schoemaker has been a professor at the University of Chicago and the Wharton School, and a frequent speaker in various executive programs, including those at Berkeley and Cedep at Insead. He lives with his family in Villanova, Pennsylvania.
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Details
- Bookseller
- Mediaoutletdeal1
(US)
- Bookseller's Inventory #
- 0385502257_new
- Title
- Winning Decisions: Getting It Right the First Time
- Author
- Russo, J. Edward; Schoemaker, Paul J.H
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 776
- ISBN 10
- 0385502257
- ISBN 13
- 9780385502252
- Publisher
- Currency
- Place of Publication
- New York
- Date Published
- 2001-12-26
Terms of Sale
Mediaoutletdeal1
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...