Why we buy the science of shopping

*Why We Buy: The Science Of Shopping- Hardcover, very good second printing of first edition gray baseboards, titling in Copper on its spine comic book FEELS / looks on red dust jacket, has a small amount of ruffling, we're at the top and bottom excellent copy... Fascinating, how & why people shop. Self-styled urban geographer and retail anthropologist Underhill has carved a niche- a substantially good living--with observations ranging from the purchasing of cosmetics to the positioning of shopping carts -baskets. Here, he explains how he began his retail meanderings, inspired by teacher William H. Whyte ( The Organization Man),what constitutes - shopping science. Each chapter delves into a particular aspect of a store environment-its interface with customers: importance of signage -why less is more, how men shop (they ignore price tags, for one), need to cater to boomers, clues about waiting time. Insights are peppered with one or several examples; section on Internet shopping, for instance, uses statistics - case histories to explain why cyber retailing will never command the top percentage of retail sales.... Why We Buy: The Science Of Shopping -Paco Underhill - New York Simon & Schuster 1999 First edition second printing, VG -ISBN 10: 0684849135 ISBN 13: 9780684849133 -Jacket design Jackie Seow, author photo Matt Flynn,...Subjects marketing research, consumer Behavior, shopping why we buy the science of shopping, Paco Underwood, includes index...LAX Vespa, Los Angeles - maybe this will do it!-At least you know what you're getting. Shipped Media Mail USPS-you get the copy you were viewing carefully packed to protect it during transit..-Sandwiched in foam core...Why we buy 5997 BUS HC WB 1 - - 2 POUNDS