The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
by Cruikshank, Jeffrey L., and Schultz, Arthur W
- Used
- Fine
- Hardcover
- first
- Condition
- Fine/Fine
- ISBN 10
- 1591393086
- ISBN 13
- 9781591393085
- Seller
-
Santa Barbara, California, United States
Payment Methods Accepted
About This Item
Boston: Harvard Business Review Press, 2010. viii, 435 pages, [32] pages of plates, illustrations (some colour); 24 cm. Tight, clean copy. Dust jacket protected in a mylar cover. A fine copy of the first printing. The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent 'reason why' advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements." - Publisher.. 1st. Hardcover. Fine/Fine. 8vo. Collectible.
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Details
- Bookseller
- LEFT COAST BOOKS (US)
- Bookseller's Inventory #
- 119701
- Title
- The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
- Author
- Cruikshank, Jeffrey L., and Schultz, Arthur W
- Format/Binding
- Hardcover
- Book Condition
- Used - Fine
- Jacket Condition
- Fine
- Edition
- 1st
- ISBN 10
- 1591393086
- ISBN 13
- 9781591393085
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston
- Date Published
- 2010
- Size
- 8vo
- Keywords
- Collectible
- Bookseller catalogs
- XXX / COLLECTIBLES; Design / Advertising;
Terms of Sale
LEFT COAST BOOKS
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
LEFT COAST BOOKS
Biblio member since 2016
Santa Barbara, California
About LEFT COAST BOOKS
Established in Santa Barbara, California, in 2004, Left Coast Books specializes in ART BOOKS, offering thousands of titles on painting, sculpture, graphic arts, architecture, design, photography, film, video, and performance art. We also sell classics, literature, history, and a broad variety of useful academic books.
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...