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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Cruikshank, Jeffrey L., and Schultz, Arthur W

  • Used
  • Fine
  • Hardcover
  • first
Condition
Fine/Fine
ISBN 10
1591393086
ISBN 13
9781591393085
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Seller rating:
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About This Item

Boston: Harvard Business Review Press, 2010. viii, 435 pages, [32] pages of plates, illustrations (some colour); 24 cm. Tight, clean copy. Dust jacket protected in a mylar cover. A fine copy of the first printing. The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent 'reason why' advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements." - Publisher.. 1st. Hardcover. Fine/Fine. 8vo. Collectible.

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Details

Bookseller
LEFT COAST BOOKS US (US)
Bookseller's Inventory #
119701
Title
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
Author
Cruikshank, Jeffrey L., and Schultz, Arthur W
Format/Binding
Hardcover
Book Condition
Used - Fine
Jacket Condition
Fine
Edition
1st
ISBN 10
1591393086
ISBN 13
9781591393085
Publisher
Harvard Business Review Press
Place of Publication
Boston
Date Published
2010
Size
8vo
Keywords
Collectible
Bookseller catalogs
XXX / COLLECTIBLES; Design / Advertising;

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About the Seller

LEFT COAST BOOKS

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Santa Barbara, California

About LEFT COAST BOOKS

Established in Santa Barbara, California, in 2004, Left Coast Books specializes in ART BOOKS, offering thousands of titles on painting, sculpture, graphic arts, architecture, design, photography, film, video, and performance art. We also sell classics, literature, history, and a broad variety of useful academic books.

Glossary

Some terminology that may be used in this description includes:

Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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