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What She's Not Telling You: Why Women Hide the Whole Truth and What Markete rs Can Do About It
by Quinlan, Mary Lou
- Used
- Very Good
- Condition
- Very Good
- ISBN 10
- 0982393806
- ISBN 13
- 9780982393802
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
Just Ask a Woman, 2009. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Discover the remarkable Whole Truths that can help you trump your competito rs in today's hard-fought female market. Once you know What She's Not Telli ng You, you will never listen the same way again. Have you ever rejoiced as women raved about your product in research only t o discover months and millions of lost dollars later that they've all chang ed their minds? Ever wonder why even successful fashion retailers misfire w ith women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they me an it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the pow erhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tr acy Chapman have been changing the way marketers listen to women. Inside th is book they share their best Power Listening strategies, honed during thei r groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late. In this provocative, tell-all book, you will learn how to detect women's hi dden Half Truths and to dig deeper to the Whole Truths that drive brand lea dership, relevance, and growth. Inside you'll find The five key motivators that drive women s Half Truths and how to overcome them Compelling cases of Whole Truth mark.
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Details
- Bookseller
- Infinity Books Japan
(JP)
- Bookseller's Inventory #
- RWARE0000032873
- Title
- What She's Not Telling You: Why Women Hide the Whole Truth and What Markete rs Can Do About It
- Author
- Quinlan, Mary Lou
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0982393806
- ISBN 13
- 9780982393802
- Publisher
- Just Ask a Woman
- Date Published
- 2009
- Bookseller catalogs
- Business / Economics;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....