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Audiobook
What Clients Love
by Harry Beckwith
- Used
- Good
- Condition
- Good
- ISBN 10
- 1586214519
- ISBN 13
- 9781586214517
- Seller
-
Narrowsburg, New York, United States
Payment Methods Accepted
About This Item
UNITED STATES: Hachette Audio, 2003 Audio Book. Good. AUDIO CD. 3 AUDIO CDs in the original printed case. Some shelf wear and fold mark to the box. We will polish the AUDIO CDs for a smooth listening experience. You will receive a worthwhile set. Enjoy this AUDIO CD performance economically priced for your needs..
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Seller
- The Yard Sale Store
(US)
- Seller's Inventory #
- 220181031691249
- Title
- What Clients Love
- Author
- Harry Beckwith
- Book Condition
- Used - Good
- Binding
- Audio CD
- ISBN 10
- 1586214519
- ISBN 13
- 9781586214517
- Publisher
- Hachette Audio
- Place of Publication
- UNITED STATES
- Date Published
- 2003
- Keywords
- 3 AUDIO CD
Terms of Sale
The Yard Sale Store
Welcome to The Yard Sale Store where caring, personal service is the outstanding value. You will receive your book promptly. Need to return a book? Returns graciously accepted.
About the Seller
The Yard Sale Store
Biblio member since 2006
Narrowsburg, New York
About The Yard Sale Store
Enjoy caring, personal service from The Yard Sale Store, located along the Delaware River in Narrowsburg New York. Your books are always plastic wrapped and shipped with caring, personalized service. Need gift wrapping or a card. Just email your special requests. Need your book ASAP? Expedited shipping is always available. Overnight shipping and international shipping our specialty! We take pleasure in your company. So, give yourself a second hand!
Glossary
Some terminology that may be used in this description includes:
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
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