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What Clients Love: A Field Guide to Growning Your Business
by Beckwith, Harry
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
3 Copies Available from This Seller
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About This Item
Hardback. Very Good.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR002945500
- Title
- What Clients Love: A Field Guide to Growning Your Business
- Author
- Beckwith, Harry
- Format/Binding
- Hardback
- Book Condition
- Used - Very Good
- Quantity Available
- 3
- Binding
- Hardcover
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Business Plus
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- January 2, 2003
Terms of Sale
World of Books Ltd
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About the Seller
World of Books Ltd
Biblio member since 2007
GORING BY SEA, West Sussex
About World of Books Ltd
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- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
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