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What Clients Love : A Field Guide to Growing Your Business
by Beckwith, Harry
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
Dunfermline, Fife, United Kingdom
Payment Methods Accepted
About This Item
Grand Central Publishing. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Bookseller
- Better World Books Ltd
(GB)
- Bookseller's Inventory #
- GRP82535665
- Title
- What Clients Love : A Field Guide to Growing Your Business
- Author
- Beckwith, Harry
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Unknown
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Grand Central Publishing
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- January 2, 2003
Terms of Sale
Better World Books Ltd
30 day return guarantee, with full refund including shipping cost for up to 30 days after delivery if an item arrives misdescribed or damaged. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
About the Seller
Better World Books Ltd
Biblio member since 2009
Dunfermline, Fife
About Better World Books Ltd
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.
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