What Clients Love : A Field Guide to Growing Your Business
by Harry Beckwith
- Used
- Hardcover
- Condition
- Like New
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Grand Central Publishing, 2003. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G0446527556I2N00
- Title
- What Clients Love : A Field Guide to Growing Your Business
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Grand Central Publishing
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2003
Terms of Sale
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ThriftBooks
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Seattle, Washington
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