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VISUAL DESIGN IN ACTION
by Sutnar, Ladislav
- Used
- Condition
- See description
- Seller
-
New Castle, Delaware, United States
Payment Methods Accepted
About This Item
New York, NY: Hastings House, 1961. monograph is cloth, dust jacket. 4to. monograph is cloth, dust jacket. unpaginated. Principles, Purposes. First edition from this famed graphic artist and author, Ladislav Sutnar. Very minor chipping to edges of the unclipped dust jacket. Spine of jacket slightly age-darkened and foxed. Very small marks where there was a removal of what looked like tape. Covers show scattered foxing to the cloth boards. Else a lovely copy of this rare book.
Also included are a reprint of the article New Graphic Design Jazzes Up Ads (originally written in Business Week, August 12, 1961), and Modern Design in Advertising (n.d., but circa 1963, Robert Altshuler and Ralph Gates, New York).
Ladislav Sutnar has won acclaim both in Europe and the United States. He was the Chief designer for Czechoslovakia at the 1939 World's Fair and had his own firm in New York City. He was the winner of innumerable design awards during the early part of the 20th century, as well as being a successful author on type and graphic design. Although he is uncredited, his contributions to business organization benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes.
Also included are a reprint of the article New Graphic Design Jazzes Up Ads (originally written in Business Week, August 12, 1961), and Modern Design in Advertising (n.d., but circa 1963, Robert Altshuler and Ralph Gates, New York).
Ladislav Sutnar has won acclaim both in Europe and the United States. He was the Chief designer for Czechoslovakia at the 1939 World's Fair and had his own firm in New York City. He was the winner of innumerable design awards during the early part of the 20th century, as well as being a successful author on type and graphic design. Although he is uncredited, his contributions to business organization benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes.
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Details
- Bookseller
- Oak Knoll Books/Oak Knoll Press
(US)
- Bookseller's Inventory #
- 138640
- Title
- VISUAL DESIGN IN ACTION
- Author
- Sutnar, Ladislav
- Format/Binding
- Monograph is cloth, dust jacket
- Book Condition
- Used
- Quantity Available
- 1
- Publisher
- Hastings House
- Place of Publication
- New York, NY
- Date Published
- 1961
Terms of Sale
Oak Knoll Books/Oak Knoll Press
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About the Seller
Oak Knoll Books/Oak Knoll Press
Biblio member since 2006
New Castle, Delaware
About Oak Knoll Books/Oak Knoll Press
Oak Knoll Books was founded in 1976 by Bob Fleck, a chemical engineer by training, who let his hobby get the best of him. Somehow making oil refineries more efficient using mathematics and computers paled in comparison to the joy of handling books. Oak Knoll Press, the second part of the business, was established in 1978 as a logical extension of Oak Knoll Books. Oak Knoll Books is a thriving company that maintains an inventory of about 20,000 titles. Our main specialties are books about bibliography, book collecting, book design, book illustration, book selling, bookbinding, bookplates, children's books, Delaware books, fine press books, forgery, graphic arts, libraries, literary criticism, marbling, papermaking, printing history, publishing, typography & type specimens, and writing & calligraphy - plus books about the history of all of these fields.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Chipping
- A defect in which small pieces are missing from the edges; fraying or small pieces of paper missing the edge of a paperback, or...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Foxed
- Foxing is the age related browning, or brown-yellowish spots, that can occur to book paper over time. When this aging process...
- Reprint
- Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
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