Verse By the Side of the Road, The; The Story of the Burma Shave Signs & Jingles

Name Inscribed FLEP, else contents appear as unread & unblemished contents in red cloth covered boards with DJ displaying minimal surface/edge wear, as shown.

This book, containing all 600 of Burma-Shave's roadside rhymes, highlights a few of them with amusing drawings. "Beginning with a few sets of signs along Highway 65 in Minnesota, this fabulous and funny "commercial Mother Goose" grew into a national institution numbering over 7000 sets in 43 states. It was that miracle of advertising - a campaign that made everybody happy. Not "hard sell" nor "soft sell, " rather it was a "friendly sell" that kept the cash registers ringing with coin while the customers rang with laughter. This is fun Americana, to take you back along some twisty, two-lane, blacktop trail past a contented farmer's pasture proclaiming: His face was smooth / and cool as ice / and oh Louise / He smelled so nice / Burma-Shave. "

A humorous memorial to the era of Burma-Shave signs, which ended when the company became a subsidiary of the Philip Morris Company. Contains numerous line drawings by Carl Rose, and an appendix containing the texts of all the Burma-Shave signs.

Insurance & handling is included free. Extra Charges/Fees apply on Shipments Outside The U.S. and Expedited Shipments. Oversize and/or heavy books may require additional fees. Will advise Updated 4.02.2023 Biblio 10.28.2020 Updated 10.15.21