Truth. Growth. Repeat.: A Business Manual for Generation Why

US: Wiley, 2018. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a comm onsense analysis of modern business behaviour, Truth, Growth, Repeat is lik e a user manual for company growth in a new world of commercial transparenc y. By mapping the way business works today at a very honest and human level , this street-smart book is a must-read for any business owner who wants to achieve growth and success without compromising their personal values. The book introduces The Circle of True Purpose, a virtuous sequence of knoc k-on effects that proves that enduring commercial growth is the result when a business owner's authentic motive is placed at the core of everything th e business does. Author and brand expert Mike Edmonds explains the correct sequence to follow to acquire both financial return and personal fulfilment , and why going the other way leads to a never-ending cycle of inconsistent sales and consumer distrust. To illustrate these two key paths in life, th e book contains many stories of actual businesses who've experienced these effects. This practical guide takes business owners through a series of exercises to help surface their own True Purpose and implement it in their sector of in dustry. Get tips on growing your business authentically from an expert in translati ng complex theory into usable advice Find out why truth is not only an admirable moral quality but is increasingly the key to lasting business s.