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Transformational Sales

Transformational Sales

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Transformational Sales: Making a Difference with Strategic Customers

by Philip Kotler

  • Used
  • Hardcover
Condition
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ISBN 10
3319206052
ISBN 13
9783319206059
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About This Item

Very Good Condition (SEE IMAGES), not sure its even been read - Only minor blip is that one of the further reading pages (at the rear of book) has a crease down it, but this of course dosen't affect the book content itself. Transformational Sales by the father of modern marketing Philip Kotler - Published by Springer in 2016 - Hardback - Book provides a road map for individuals and companies into an era of better human and business relations. Gives good examples case studies incl Vodafone with Amazon. Also looks into various management tools incl separating Strategic Customers from others. Looks at ways to advance sales with help towards developing a Joint Strategic Focus, provding examples such as Apple/iCar, Daimler/car2go systems, etc. Gives advice on streamlining or moving the business elsewhere incl a Amazon case study. Essential reading for any business person or management staff or student going into this area. 172 pages

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Details

Bookseller
bookstogo GB (GB)
Bookseller's Inventory #
22
Title
Transformational Sales
Author
Philip Kotler
Book Condition
Used
Quantity Available
1
Binding
Hardcover
ISBN 10
3319206052
ISBN 13
9783319206059
Publisher
Springer
This edition first published
2015-03
Keywords
sales,business,business relations,management
Bookseller catalogs
Business - Sales Management;

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About the Seller

bookstogo

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Brampton, Cumbria

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