Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
by Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]
- New
- Hardcover
- Condition
- New
- ISBN 10
- 1591840805
- ISBN 13
- 9781591840800
- Seller
-
San Diego, California, United States
Payment Methods Accepted
About This Item
Synopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Details
- Bookseller
- GridFreed LLC (US)
- Bookseller's Inventory #
- Q-1591840805
- Title
- Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
- Author
- Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 1591840805
- ISBN 13
- 9781591840800
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2004-12-29
Terms of Sale
GridFreed LLC
About the Seller
GridFreed LLC
About GridFreed LLC
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...