The Third Man

London: National Book League, 1950. Paperback. Near Fine. 24" by 17". Not Stated. A vanishingly scarce original advertising poster for The Third Man, written by noted British author Graham Greene. A lovely and possibly unique collector's piece. It is probable the poster was hung in the foyer of The National Book League's office in Mayfair in order to promote the film The Third Man. The original artwork in gauache heightened with white. Mounted on letterpress poster base. The National Book League was created to promote the habit of reading and a wider appreciation in books. The league was established following a meeting at the home of noted writer Hugh Walpole. The league focuses on a number of opportunities to increase reading, including the promotion of Book Tokens as well as the Sunday Times Book Fairs, which began in 1933. Their offices were at 7 Albermarle Street in Mayfair, London, the address of which is stated at the bottom of the poster alongside an invitation to obtain posters from them. This charming proof poster advertises the 1949 film The Third Man, written by noted author Graham Greene. The film noir, which was directed by Carol Reed, stared Joseph Cotton, Orson Welles and Trevor Howard. Set in postwar Vienna, the atmospheric black and white expressionist cinematography captures the feeling of post-war Vienna at the start of the Cold War. A fascinating piece of film history, and an excellent example for any collector. Original artwork mounted on letterpress poster base. Externally in excellent condition, with the occasional light spot. Small scuff to upper left of poster. Light adhesive stains visible where poster mount is lifting slightly. Framed and glazed with seller's label of Lovelys Gallery in Kent to the reverse. Near Fine