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The Ten Commandments for Business Failure
by Keough, Donald R
- Used
- Very Good
- Condition
- Very Good
- ISBN 10
- 1591844134
- ISBN 13
- 9781591844136
- Seller
-
Philadelphia, Pennsylvania, United States
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About This Item
Portfolio. Reprint. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Synopsis
Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Details
- Bookseller
- BooksRun
(US)
- Bookseller's Inventory #
- 1591844134-8-1
- Title
- The Ten Commandments for Business Failure
- Author
- Keough, Donald R
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Edition
- Reprint
- Binding
- Paperback
- ISBN 10
- 1591844134
- ISBN 13
- 9781591844136
- Publisher
- Portfolio
- This edition first published
- 2011-06-28
Terms of Sale
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About the Seller
BooksRun
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Philadelphia, Pennsylvania
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Glossary
Some terminology that may be used in this description includes:
- Reprint
- Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.
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