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The Ten Commandments for Business Failure

The Ten Commandments for Business Failure

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The Ten Commandments for Business Failure

by Keough, Donald R

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  • Paperback
Condition
New
ISBN 10
1591844134
ISBN 13
9781591844136
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PORTFOLIO. Softcover. NEW. We do not Ship to APO/FPO AND PO BOX Address. You may inquire regarding this title before purchasing. We will reply to your query within 24 hours. Kindly provide a phone number for smooth delivery. 100% Customer satisfaction guaranteed! 

Synopsis

Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

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Details

Bookseller
LKBG TRADERS IN (IN)
Bookseller's Inventory #
LKBG9951
Title
The Ten Commandments for Business Failure
Author
Keough, Donald R
Format/Binding
Softcover
Book Condition
New
Quantity Available
5
Binding
Paperback
ISBN 10
1591844134
ISBN 13
9781591844136
Publisher
PORTFOLIO
This edition first published
2011-06-28

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About the Seller

LKBG TRADERS

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
New Delhi

About LKBG TRADERS

Selling textbooks, International editions and original editions online for last 5 years.

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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