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Television Advertising and Children.
by Brian M. Young
- Used
- Hardcover
- first
- Condition
- See description
- ISBN 10
- 0198272804
- ISBN 13
- 9780198272809
- Seller
-
Oregon City, Oregon, United States
Payment Methods Accepted
About This Item
Oxford, UK Oxford at the The Clarendon Press, 1990. Hardcover First Edition (1990), unstated in accordance with Oxford's customary practice. First Edition (1990), unstated in accordance with Oxford's customary practice. Very Good+ to Near Fine in Near Fine DJ: Book shows indications of very careful use: slight spine lean; a hint of crimping to the heel of the backstrip; else flawless; the binding is secure; the text is clean. Free of creased or dog-eared pages in the text. Free of underlining, hi-lighting, notations, or marginalia. Free of any ownership names, dates, addresses, notations, inscriptions, stamps, plates, or labels. A handsome, nearly-new copy, structurally sound and tightly bound, showing the mildest wear and an unobtrusive flaw. Bright and clean. Corners sharp. Very close to 'As New'. The DJ shows only faint sunning to the crimson background field of the backstrip (the white titles thereon are unaffected: bold and clearly legible); unclipped. Clean, attractive, and intact, showing a single flaw. NOT a Remainder, Book-Club, or Ex-Library. 8vo. (8.75 x 5.75 x 1.15 inches). viii, 360 pages. Language: English. Weight: 21.5 ounces. Hardback with DJ. Hardback with DJ. Hardback with DJ. Advertising is usually seen as undesirable in Western society because it employs techniques that bypass rational processes, and children are perceived as being particularly vulnerable to the appeal of advertisements because they have not yet developed defenses against such persuasion. In this book Brian Young examines the issues raised by this problem. He clarifies the basic concepts involved, looks at the history of children and advertising, covering in particular the extensive discussion and research taking place in the U.S., analyzes what children in the U.S. and Britain actually watch, and assesses their ability to interpret advertisements and understand their aims. Constructing a psychology of the development of advertising literacy, Young concludes that intervention directed toward helping the child rather than regulating advertisements should be encouraged and that specially designed consumer programs could help to improve children's understanding of ads and enhance their ability to distinguish them from other television they watch.
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Details
- Seller
- Black Cat Hill Books (US)
- Seller's Inventory #
- 53307
- Title
- Television Advertising and Children.
- Author
- Brian M. Young
- Format/Binding
- Hardcover
- Book Condition
- Used
- Quantity Available
- 1
- Edition
- First Edition (1990), unstated in accordance with Oxford's c
- ISBN 10
- 0198272804
- ISBN 13
- 9780198272809
- Publisher
- Oxford at the The Clarendon Press,
- Place of Publication
- Oxford, UK
- Date Published
- 1990.
- Bookseller catalogs
- Psychology; Cognitive Psychology; Child Development; Technology and Society; Applied Psychology; Social Histories; Social Psychology; Personality Development;
Terms of Sale
Black Cat Hill Books
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About the Seller
Black Cat Hill Books
Biblio member since 2004
Oregon City, Oregon
About Black Cat Hill Books
Black Cat Hill Books is an Internet-only bookseller.
Glossary
Some terminology that may be used in this description includes:
- Remainder
- Book(s) which are sold at a very deep discount to alleviate publisher overstock. Often, though not always, they have a remainder...
- Marginalia
- Marginalia, in brief, are notes written in the margins, or beside the text of a book by a previous owner. This is very...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Good+
- A term used to denote a condition a slight grade better than Good.
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Heel
- The lower most portion of the spine when the book is standing vertically.