Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch, Majken Schultz - 2008-03-07

Wiley & Sons, Incorporated, John, 2008. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Jossey-Bass, 3/7/2008 12:00:01 AM. hardcover. Good. 1.1000 in x 9.0000 in x 6.1000 in. This is a used book in good condition and may show some signs of use or wear .

Hardback. Like New.

Hardback. Very Good.

John Wiley & Sons, 2008. Hardcover. Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 2008. Ammareal gives back up to 15% of this book's net price to charity organizations.

Wiley, 2008. First Edition. . Hardcover. Good/Good. Taking Brand Initiative by Hatch Mary Joe, Schults, Majken Wiley- Jossey-Bass, 2008, lst, ISBN: 9780787998301 Hardback in good+ condition with Good+ dust jacket. Text is clean and unmarked, binding tight. Cover is like new. This book deals with insights into corporate branding. Organizational theory, strategic marketing, why some organizations are more effective at branding than others, branding focusing, developing and implementing branding.

Jossey - Bass, 2008. Hardcover. Very Good/Very Good. The jacket is a little shelf rubbed.Internally clean.Excellent binding.EK.. Our orders are shipped using tracked courier delivery services.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.