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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

Sustainable Business Development: Inventing the Future Through Strategy,
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Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

by Rainey, David L

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
052114843X
ISBN 13
9780521148436
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About This Item

Cambridge University Press, 2010. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G052114843XI5N00
Title
Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
Author
Rainey, David L
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
052114843X
ISBN 13
9780521148436
Publisher
Cambridge University Press
Date Published
2010

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Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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