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Super Mario: How Nintendo Conquered America

Super Mario: How Nintendo Conquered America

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Super Mario: How Nintendo Conquered America

by Ryan, Jeff

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
1591845637
ISBN 13
9781591845638
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GORING BY SEA, West Sussex, United Kingdom
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About This Item

Paperback. Very Good.

Synopsis

The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR006463847
Title
Super Mario: How Nintendo Conquered America
Author
Ryan, Jeff
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
4
ISBN 10
1591845637
ISBN 13
9781591845638
Publisher
Portfolio Trade
Place of Publication
U.s.a.
This edition first published
2012-09-25

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About the Seller

World of Books Ltd

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Biblio member since 2007
GORING BY SEA, West Sussex

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