Simplify: How the Best Businesses in the World Succeed

US: Entrepreneur Press, 2016. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. Nearly all of the great success stories of the twentieth century-right up t o the present day-are stories of simplifying. Over the last 40 years Richard Koch has worked to uncover the simple princi ples and strategies behind every successful business. With the help of vent ure capitalist Greg Lockwood and supported by research from OC&C Strategy C onsultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston Consulting Group, Honda, and Uber: Simpl ify. Taking the principle one step further, Koch has identified that companies w ill either be price simplifiers-consider flying a budget airline stripped o f all the extras that still takes you from point A to point B-or propositio n simplifiers-such as Apple with their easy-to-use products for a large mar ket willing to pay a premium. In this book, Koch and Lockwood dissect case studies to share the secrets b ehind the great simplifiers of business. You'll learn how to: • Decide which simplifying strategy is the best option for your busin ess • Model your business as a price or proposition simplifier • Make your products and services more useful and better looking • Spike demands and create markets that didn't exist before • Redesign your business process and transform your industry in nine steps • Implement the three fundamental principles to sparking a price revo lution Are you ready to become the next market leader? Start simplifying today.