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The Selling of the President

The Selling of the President

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The Selling of the President

by McGinniss Joe

  • Used
  • Hardcover
Condition
Good +/Good-
ISBN 10
0671270435
ISBN 13
9780671270438
Seller
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Barberton, Ohio, United States
Item Price
€4.66
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€3.73 Shipping to USA
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About This Item

New York, New York: Trident Press, 1969. Book. Good +. Hardcover. 5th Printing. Good + hardcover in good - dustjacket. Tear to bottom of spine of dustjacket. Heavy wear to top and bottom of dustjacket. Some rubbing, chipping and tears to edges, corners and spine of dustjacket. Overall a good reading copy. All hardcovers are shipped in protecitve Demco mylar..

Synopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Details

Bookseller
Snowball Bookshop US (US)
Bookseller's Inventory #
EG1729
Title
The Selling of the President
Author
McGinniss Joe
Format/Binding
Hardcover
Book Condition
Used - Good +
Jacket Condition
Good-
Edition
5th Printing
ISBN 10
0671270435
ISBN 13
9780671270438
Publisher
Trident Press
Place of Publication
New York, New York
Date Published
1969

Terms of Sale

Snowball Bookshop

Mastercard, Visa, Discover, Novus, check or money order; Media mail $3.50 and priority $5.00. Oversize and heavy books quoted separately. Overseas shipments and heavier books quoted separately. All dustjackets covered with Demco clear mylar covers. Books returnable within 30 days in same condition with prior approval of bookshop owner.

About the Seller

Snowball Bookshop

Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Barberton, Ohio

About Snowball Bookshop

A charming used bookstore in a renovated building in beautiful Downtown Barberton, OH. A general bookstore with over 1000,000 volumes of very nice condition hardcover and paperback books in all categories. Store hours are Mon-Fri 10-6, Sat 10-4.

Glossary

Some terminology that may be used in this description includes:

Chipping
A defect in which small pieces are missing from the edges; fraying or small pieces of paper missing the edge of a paperback, or...
Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
Edges
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
Reading Copy
Indicates a book that is perfectly serviceable for reading. It may have a defect or damage. As such, reading copy is not a...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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