The Selling of the President
by McGinniss Joe
- Used
- Hardcover
- Condition
- Good +/Good-
- ISBN 10
- 0671270435
- ISBN 13
- 9780671270438
- Seller
-
Barberton, Ohio, United States
Payment Methods Accepted
About This Item
Synopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Details
- Bookseller
- Snowball Bookshop (US)
- Bookseller's Inventory #
- EG1729
- Title
- The Selling of the President
- Author
- McGinniss Joe
- Format/Binding
- Hardcover
- Book Condition
- Used - Good +
- Jacket Condition
- Good-
- Edition
- 5th Printing
- ISBN 10
- 0671270435
- ISBN 13
- 9780671270438
- Publisher
- Trident Press
- Place of Publication
- New York, New York
- Date Published
- 1969
Terms of Sale
Snowball Bookshop
Mastercard, Visa, Discover, Novus, check or money order; Media mail $3.50 and priority $5.00. Oversize and heavy books quoted separately. Overseas shipments and heavier books quoted separately. All dustjackets covered with Demco clear mylar covers. Books returnable within 30 days in same condition with prior approval of bookshop owner.
About the Seller
Snowball Bookshop
About Snowball Bookshop
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