Selling the Invisible
by Harry Beckwith
- Used
- Hardcover
- Condition
- Very Good +/Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Rockaway Beach, Missouri, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- First Class Used Books (US)
- Bookseller's Inventory #
- 013019
- Title
- Selling the Invisible
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good +
- Jacket Condition
- Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Warner Books
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 1997
- Size
- 8vo - over 7¾" - 9&f
Terms of Sale
First Class Used Books
About the Seller
First Class Used Books
About First Class Used Books
Glossary
Some terminology that may be used in this description includes:
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....