Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- Hardcover
- Condition
- Fine in fine dust jacket.
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Derwood, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- 2Vbooks (US)
- Bookseller's Inventory #
- Alibris.0035050
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hard cover
- Book Condition
- Used - Fine in fine dust jacket.
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Warner Books (NY)
- Place of Publication
- New York, NY
- Date Published
- 1997
- Keywords
- Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade.
Terms of Sale
2Vbooks
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About the Seller
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...