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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
by Paul Smith
- Used
- Near Fine
- Hardcover
- Condition
- Near Fine
- ISBN 10
- 0814437117
- ISBN 13
- 9780814437117
- Seller
-
Martinez, California, United States
Payment Methods Accepted
About This Item
- First printing (number line contains "1").
- Book cover like new, slight wear at end caps - pages clean, bright and unmarked – spine like new.
- Jacket like new, slight edge wear.
- Proceeds benefit Friends of the Library; books sold are NOT ex-library.
- "Honest and reliable service - every book hand-packaged with care."
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
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Details
- Bookseller
- R&R Better Books
(US)
- Bookseller's Inventory #
- FOLAZBB019
- Title
- Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
- Author
- Paul Smith
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Quantity Available
- 1
- Edition
- First Printing
- ISBN 10
- 0814437117
- ISBN 13
- 9780814437117
- Publisher
- Amacom
- Date Published
- 2016-06
- Bookseller catalogs
- Business, Economics & Law;
Terms of Sale
R&R Better Books
About the Seller
R&R Better Books
About R&R Better Books
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