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Purple Cow: Transform Your Business by Being Remarkable Godin, Seth
- Used
- Condition
- Used - Very Good
- ISBN 10
- 159184021X
- ISBN 13
- 9781591840213
- Seller
-
Workington, Cumbria, United Kingdom
Payment Methods Accepted
About This Item
Book. Used - Very Good. No Binding. Original dust jacket, price unclipped, with minor surface and edge wear. Not an ex-library edition. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Cover shows mild surface and edge wear. Page edges are largely clean..
Synopsis
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?Godin showed that the traditional Ps that marketers had used for decades to get their products noticed—pricing, promotion, publicity, packaging, etc.—weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
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Details
- Bookseller
- Lakeland Express Books, UK
(GB)
- Bookseller's Inventory #
- KS903884605GBz
- Title
- Purple Cow: Transform Your Business by Being Remarkable Godin, Seth
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 159184021X
- ISBN 13
- 9781591840213
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- May 8, 2003
Terms of Sale
Lakeland Express Books, UK
If for any reason you are unhappy with your purchase, all you have to do is return it to us in good condition within 14 days and we will issue a full refund for the price of the item.
About the Seller
Lakeland Express Books, UK
Biblio member since 2005
Workington, Cumbria
About Lakeland Express Books, UK
Lakeland Sunrise is based in Cumbria on the Western fringe of the English Lake District. Customer satisfaction is our number one priority.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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