Persuasion: Social Influence and Compliance Gaining; International Student Edition
by Robert H Gass
- New
- Paperback
- Condition
- New
- ISBN 10
- 036719614X
- ISBN 13
- 9780367196141
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Paperback / softback. New. <p>Now in its sixth edition, <em>Persuasion: Social Influence and Compliance Gaining</em> continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. </p> <p></p> <p>Forthcoming: Instructors can also use the bookâs downloadable test bank, instructorâs manual, and PowerPoint slides in preparing course material.</p> <p></p>
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780367196141
- Title
- Persuasion: Social Influence and Compliance Gaining; International Student Edition
- Author
- Robert H Gass
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 036719614X
- ISBN 13
- 9780367196141
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...