Stock Photo: Cover May Be Different
One Click: Jeff Bezos and the Rise of Amazon.com
by Brandt, Richard L
- Used
- Paperback
- Condition
- Used; Very Good
- ISBN 10
- 0670920673
- ISBN 13
- 9780670920679
- Seller
-
London, Greater London, United Kingdom
3 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Portfolio Penguin, 08/02/2012. Paperback. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Synopsis
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Greener Books Ltd
(GB)
- Bookseller's Inventory #
- 2836112
- Title
- One Click: Jeff Bezos and the Rise of Amazon.com
- Author
- Brandt, Richard L
- Format/Binding
- Paperback
- Book Condition
- Used; Very Good
- Quantity Available
- 3
- ISBN 10
- 0670920673
- ISBN 13
- 9780670920679
- Publisher
- Portfolio Penguin
- Date Published
- 08/02/2012
Terms of Sale
Greener Books Ltd
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Feel free to contact our customer service team on customercare@greenerbooks.co.uk if you have queries regarding your order.
About the Seller
Greener Books Ltd
Biblio member since 2010
London, Greater London
About Greener Books Ltd
Greener Books is an enterprise with a particular passion for supporting the Environment and Sustainability! We strive at all times to meet our customers expectation and in most cases exceed them.
Learn about Bayntun-Rivière Binders
Are you enchanted by books clad in fine bindings? This is the gallery for you to peruse! Learn more about Bayntun, Rivière & Sons, and their combined work as Bayntun-Rivière.
Collecting BiblioMysteries
Want to get meta? Bibliomysteries are mystery stories which deal in some significant way with books and the world associated with books. Browse this fascinating subgenre of mystery novels.
