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One Click: Jeff Bezos and the Rise of Amazon.com
by Brandt, Richard L
- Used
- Paperback
- Condition
- Used; Very Good
- ISBN 10
- 0670920673
- ISBN 13
- 9780670920679
- Seller
-
Milton Keynes , Buckinghamshire, United Kingdom
4 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
Portfolio Penguin. Paperback. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 08/02/2012
Synopsis
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
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Details
- Bookseller
- Brit Books Ltd
(GB)
- Bookseller's Inventory #
- 3683274
- Title
- One Click: Jeff Bezos and the Rise of Amazon.com
- Author
- Brandt, Richard L
- Format/Binding
- Paperback
- Book Condition
- Used; Very Good
- Quantity Available
- 4
- ISBN 10
- 0670920673
- ISBN 13
- 9780670920679
- Publisher
- Portfolio Penguin
- This edition first published
- 2012
Terms of Sale
Brit Books Ltd
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About the Seller
Brit Books Ltd
Biblio member since 2010
Milton Keynes , Buckinghamshire
About Brit Books Ltd
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