Wiley, 2006. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

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Details

Bookseller: ThriftBooks (US)
Bookseller's Inventory #: G0471738379I5N00
Title: Nonprofit Essentials: Major Gifts
Author: Walker, Julia I
Format/Binding: Paperback
Book Condition: Used - Acceptable
Quantity Available: 1
ISBN 10: 0471738379
ISBN 13: 9780471738374
Publisher: Wiley
Date Published: 2006

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Some terminology that may be used in this description includes:

Jacket: Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Acceptable: A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...