Paperback / softback. New. "Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.

Synopsis

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

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Details

Bookseller: The Saint Bookstore (GB)
Bookseller's Inventory #: B9780471738374
Title: Nonprofit Essentials: Major Gifts
Author: Julia I. Walker
Format/Binding: Paperback / softback
Book Condition: New
Quantity Available: 1
Binding: Paperback
ISBN 10: 0471738379
ISBN 13: 9780471738374
Publisher: Wiley
This edition first published: April 7, 2006

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New: A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...