The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
by Scott, David Meerman
- Used
- Paperback
- Condition
- Like New
- ISBN 10
- 0470547812
- ISBN 13
- 9780470547816
- Seller
-
Evanston, Illinois, United States
Payment Methods Accepted
About This Item
Synopsis
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Details
- Bookseller
- Downtown Atlantis Books (US)
- Bookseller's Inventory #
- 042615003
- Title
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
- Author
- Scott, David Meerman
- Format/Binding
- Paperback
- Book Condition
- New Like New
- Quantity Available
- 1
- Edition
- 2nd
- ISBN 10
- 0470547812
- ISBN 13
- 9780470547816
- Publisher
- John Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- Date Published
- 2010-01-12
- X weight
- 11 oz
Terms of Sale
Downtown Atlantis Books
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