New Products Management
by Crawford, C. Merle, Di Benedetto, C. Anthony
- Used
- Very Good
- Condition
- Very Good
- ISBN 10
- 007802904X
- ISBN 13
- 9780078029042
- Seller
-
Philadelphia, Pennsylvania, United States
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About This Item
McGraw-Hill Education. 11. Very Good. Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Synopsis
New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Details
- Bookseller
- BooksRun (US)
- Bookseller's Inventory #
- 007802904X-8-1
- Title
- New Products Management
- Author
- Crawford, C. Merle, Di Benedetto, C. Anthony
- Book Condition
- Used - Very Good
- Quantity Available
- 3
- Edition
- 11
- Binding
- Hardcover
- ISBN 10
- 007802904X
- ISBN 13
- 9780078029042
- Publisher
- McGraw-Hill Education
- This edition first published
- 2014-03
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BooksRun
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Philadelphia, Pennsylvania
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