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New Products Management
by C. Merle Crawford, C. Anthony Di Benedetto
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0073529885
- ISBN 13
- 9780073529882
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- G04B-02674
- Title
- New Products Management
- Author
- C. Merle Crawford, C. Anthony Di Benedetto
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 0073529885
- ISBN 13
- 9780073529882
- Publisher
- McGraw-Hill/Irwin
- Place of Publication
- Burr Ridge, Illinois, U.s.a.
- This edition first published
- October 22, 2007
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
About Wonder Book
Glossary
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- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....