Muscletown USA: Bob Hoffman and the Manly Culture of York Barbell by John D. Fair - 2008-06-16

University Park, Pennsylvania: The Pennsylvannia State University Press, 1999 Thick 8vo softcover. xii, 420 pages. MINT condition..

New. From the 1930s to the 1980s, the capital of weightlifting in America was York, Pennsylvania, the home of the York Barbell Company. Bob Hoffman, the founder of York Barbell, propagated an ideology of success for Americans seeking physical improvement. Often called the "Father of World Weightlifting," Hoffman was a pioneer in marketing barbells and health foods. He popularized weight training and inaugurated a golden age of American weightlifting. Muscletown USA-part biography, part business history, and part sports history-chronicles how Hoffman made York the mecca of manly culture for millions of followers worldwide. Hoffman created his so-called muscle empire out of an oil-burner business that he started in the early 1920s. Within a decade, his passion for sport exceeded his need to produce oil burners and by the outset of the Depression he began manufacturing barbells at the factory. He soon discovered a willing public of aspiring weightlifters like himself who would buy not… Read More

Penn State Press. New. Special order direct from the distributor

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Pennsylvania State Univ Pr, 1999. Paperback. New. 420 pages. 9.25x6.25x1.00 inches.

Penn State University Press, 1999-05-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!