This is Marketing: You Can't Be Seen Until You Learn To See
by Seth Godin
- New
- Paperback
- Condition
- New
- ISBN 10
- 0241370140
- ISBN 13
- 9780241370148
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
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About This Item
Paperback / softback. New. #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. "This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780241370148
- Title
- This is Marketing: You Can't Be Seen Until You Learn To See
- Author
- Seth Godin
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 0241370140
- ISBN 13
- 9780241370148
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...