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Marketing Warfare: Principles of Offensive Marketing Warfare; How American Corporations are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-the-Lines Look and Cola War, the Computer War, and the Beer...

Marketing Warfare: Principles of Offensive Marketing Warfare; How American Corporations are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-the-Lines Look and Cola War, the Computer War, and the Beer...

Marketing Warfare: Principles of Offensive Marketing Warfare; How American
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Marketing Warfare: Principles of Offensive Marketing Warfare; How American Corporations are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-the-Lines Look and Cola War, the Computer War, and the Beer...

by Al Ries and Jack Trout

  • Used
  • Very Good
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
007052730X
ISBN 13
9780070527300
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About This Item

New York, et al.: McGraw - Hill Book Company/ McGraw - Hill, Inc., 1986. Hardcover. Very Good/Very Good. 8vo or 8° (Medium Octavo): 7¾" x 9¾" tall. Jeheber $ Peace, Inc. (Cover Photo and Design); John Hart (Back Cover Photo). 190 pp. Solidly bound copy with minimal external wear. Clean text. Few back pages torn out and missing. Dj shows minimal wear.

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Details

Bookseller
gearbooks US (US)
Bookseller's Inventory #
5vCc0043
Title
Marketing Warfare: Principles of Offensive Marketing Warfare; How American Corporations are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-the-Lines Look and Cola War, the Computer War, and the Beer...
Author
Al Ries and Jack Trout
Illustrator
Jeheber $ Peace, Inc. (Cover Photo and Design); John Hart (Back Cover Photo)
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
007052730X
ISBN 13
9780070527300
Publisher
McGraw - Hill Book Company/ McGraw - Hill, Inc.
Place of Publication
New York, et al.
Date Published
1986
Keywords
Marketing, Business
Size
8vo or 8° (Medium Octavo): 7¾" x 9¾" tall

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About the Seller

gearbooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2007
The Bronx, New York

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