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Marketing to the Social Web : How Digital Customer Communities Build Your Business
by Weber, Larry
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0470124172
- ISBN 13
- 9780470124178
- Seller
-
Dunfermline, Fife, United Kingdom
Payment Methods Accepted
About This Item
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Synopsis
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.
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Details
- Bookseller
- Better World Books Ltd
(GB)
- Bookseller's Inventory #
- GRP73096958
- Title
- Marketing to the Social Web : How Digital Customer Communities Build Your Business
- Author
- Weber, Larry
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Unknown
- ISBN 10
- 0470124172
- ISBN 13
- 9780470124178
- Publisher
- Wiley & Sons, Incorporated, John
- Place of Publication
- New Jersey
- This edition first published
- June 22, 2007
Terms of Sale
Better World Books Ltd
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About the Seller
Better World Books Ltd
Biblio member since 2009
Dunfermline, Fife
About Better World Books Ltd
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.
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