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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Marketing Social Change: Changing Behavior to Promote Health, Social

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

by Alan R. Andreasen

  • New
  • Hardcover
Condition
New
ISBN 10
0787901377
ISBN 13
9780787901370
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About This Item

Hardback. New. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780787901370
Title
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Author
Alan R. Andreasen
Format/Binding
Hardback
Book Condition
New
Quantity Available
10
Binding
Hardcover
ISBN 10
0787901377
ISBN 13
9780787901370
Publisher
Jossey-bass
Place of Publication
San Francisco
This edition first published
1995-10

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The Saint Bookstore

Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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Glossary

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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