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Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control

by Kotler, Philip

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New
ISBN 10
0132435101
ISBN 13
9780132435109
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Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
REVOLVER MARKET LLC US (US)
Bookseller's Inventory #
59DV3Z00104V_ns
Title
Marketing Management: Analysis, Planning, Implementation, and Control
Author
Kotler, Philip
Book Condition
New
Quantity Available
1
Binding
Hardcover
ISBN 10
0132435101
ISBN 13
9780132435109
Publisher
Prentice Hall College Div
Place of Publication
Upper Saddle River, Nj
This edition first published
May 28, 1999

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About the Seller

REVOLVER MARKET LLC

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
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LONG BEACH, California

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