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Marketing Management : Analysis, Planning, Implementation and Control

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Marketing Management : Analysis, Planning, Implementation and Control

by Kotler, Philip

  • Used
Condition
Used - Very Good
ISBN 10
0130980056
ISBN 13
9780130980052
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About This Item

Pearson plc. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
Better World Books Ltd GB (GB)
Bookseller's Inventory #
42586010-75
Title
Marketing Management : Analysis, Planning, Implementation and Control
Author
Kotler, Philip
Book Condition
Used - Very Good
Quantity Available
2
Binding
Paperback
ISBN 10
0130980056
ISBN 13
9780130980052
Publisher
Pearson plc
Place of Publication
New Jersey, Usa
This edition first published
1993

Terms of Sale

Better World Books Ltd

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About the Seller

Better World Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Dunfermline, Fife

About Better World Books Ltd

Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.

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