Marketing: An Introduction, 7th Edition
by Armstrong, Gary; Kotler, Philip
- Used
- Acceptable
- Paperback
- Condition
- Acceptable
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Seller
-
Memphis, Tennessee, United States
Payment Methods Accepted
About This Item
Synopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Details
- Bookseller
- Gulf Coast Books (US)
- Bookseller's Inventory #
- 0131424106-4-21983343
- Title
- Marketing: An Introduction, 7th Edition
- Author
- Armstrong, Gary; Kotler, Philip
- Format/Binding
- Paperback
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Publisher
- Pearson College Div
- Place of Publication
- Upper Saddle River, Nj
- Date Published
- 2004-01-01
- Size
- 8x1x10
- X weight
- 54 oz
Terms of Sale
Gulf Coast Books
About the Seller
Gulf Coast Books
About Gulf Coast Books
Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...