Click for full-size.
Marketing For Dummies (US Edition)
by Hiam, Alexander
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0764556002
- ISBN 13
- 9780764556005
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
2 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Paperback. Very Good.
Synopsis
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR001384963
- Title
- Marketing For Dummies (US Edition)
- Author
- Hiam, Alexander
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 2
- ISBN 10
- 0764556002
- ISBN 13
- 9780764556005
- Publisher
- For Dummies
- This edition first published
- April 30, 2004
Terms of Sale
World of Books Ltd
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
About the Seller
World of Books Ltd
Biblio member since 2007
GORING BY SEA, West Sussex
About World of Books Ltd
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands:
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
This Book’s Categories
A Brief History of the Dust Jacket
When did dust jackets first appear, and what exactly are they for? Learn about this often-important detail as it applies to book collecting. More...
Collecting Nebula Award Winners of the 1980s
The Nebula Award has been awarded to stories in the Science Fiction and Fantasy genre every year since 1966. Learn about the winners of the 1980s!
