For Dummies, 1997-06-16. Paperback. Good. 1.0000 in x 9.2000 in x 7.3000 in. This is a used book in good condition and may show some signs of use or wear .

Synopsis

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Reviews

(Log in or Create an Account first!)

Details

Bookseller: Once Upon a Time Books (US)
Bookseller's Inventory #: mon0000857289
Title: Marketing For Dummies
Author: Hiam, Alexander
Format/Binding: Paperback
Book Condition: Used - Good
Quantity Available: 1
ISBN 10: 1568846991
ISBN 13: 9781568846996
Publisher: For Dummies
Place of Publication: Somerset, New Jersey, U.s.a.
Date Published: 1997-06-16
Size: 1.0000 in x 9.2000 in x 7.3000 i
Bookseller catalogs: Book;
X weight: 1.7000 lb

Terms of Sale

Once Upon a Time Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Please contact us BEFORE returning any book.

About the Seller

Once Upon a Time Books

This seller has earned a 2 of 5 Stars rating from Biblio customers.

Biblio member since 2020

Springdale, Arkansas

Ask Seller a Question

About Once Upon a Time Books

We are a family owned and operated, full-line, online bookstore. With our inventory of over 190,000 items, we aim to be your first stop on the internet for all of your used and out-of-print book buying needs.