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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

by Jones, Susan K.; Spiegel, Ted

  • New
  • Hardcover
  • first
Condition
New/Near Fine
ISBN 10
0538727195
ISBN 13
9780538727198
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Saginaw, Michigan, United States
Item Price
€8.05
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About This Item

U.S.A.: Cengage Learning, 2002. "This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies." Black paper with gilt print on spine; 232 pages; tight binding; no external or internal marks; no chips, tears or creases; text block is bright and clean; dust jacket displays a subtle scratch on back and top corners are gently bumped.. First Edition/First Printing. Hard Cover. New/Near Fine. 8vo - over 7¾ - 9¾" Tall.

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Details

Bookseller
Riverhorsebooks US (US)
Bookseller's Inventory #
TL8454
Title
Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
Author
Jones, Susan K.; Spiegel, Ted
Format/Binding
Hardcover
Book Condition
New
Jacket Condition
Near Fine
Edition
First Edition/First Printing
ISBN 10
0538727195
ISBN 13
9780538727198
Publisher
Cengage Learning
Place of Publication
U.S.A.
Date Published
2002
Size
8vo - over 7¾ - 9¾" Tall

Terms of Sale

Riverhorsebooks

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Riverhorsebooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2015
Saginaw, Michigan

About Riverhorsebooks

We are online-only booksellers...in business since 2000. We love books and book people, always trying our best to satisfy customer needs and wants; we have been five-star sellers since the start.

Glossary

Some terminology that may be used in this description includes:

Text Block
Most simply the inside pages of a book. More precisely, the block of paper formed by the cut and stacked pages of a book....
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Gilt
The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...

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