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The Market Driven Organization: Attracting and Keeping Valuable Customers

The Market Driven Organization: Attracting and Keeping Valuable Customers

The Market Driven Organization: Attracting and Keeping Valuable Customers
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The Market Driven Organization: Attracting and Keeping Valuable Customers

by George S. Day

  • Used
  • Hardcover
Condition
Used; Very Good
ISBN 10
0684864673
ISBN 13
9780684864679
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About This Item

Free Press, 12/15/1999. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Synopsis

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.

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Details

Bookseller
Greener Books Ltd GB (GB)
Bookseller's Inventory #
4519208
Title
The Market Driven Organization: Attracting and Keeping Valuable Customers
Author
George S. Day
Format/Binding
Hardcover
Book Condition
Used; Very Good
Quantity Available
1
ISBN 10
0684864673
ISBN 13
9780684864679
Publisher
Free Press
Place of Publication
New York
Date Published
12/15/1999

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